Consider this scenario: you’ve spent weeks or months creating a game, and it’s become so popular that you decide to release it in other markets to increase your revenue. And quite right, since players overwhelmingly prefer localised games (it’s not a coincidence that the game localisation industry is worth USD 330 million, according to Nimdzi Read More …
Author: MediaLoc
7 reasons why you should localise your mobile app/game
In an increasingly mobile world, it has become more important than ever to be able to reach as many users as possible in order to remain competitive. Localisation can play a very important role in your global strategy, and these are the main reasons why you should localise your mobile app/game now. Visibility. Over half Read More …
The importance of culture as we grow up
It was a sunny afternoon in Kuala Lumpur. Like in previous days, the sun had been relentless, and I was desperately looking for some shade and a place to rest. As I approached the children’s playground in the KL City Centre Park, I saw a beautiful paddling pool. I decided to sit by the pool Read More …
How to make your brand go further
Every company knows the importance of brand research. It is essential that your branding communicates your company’s values to consumers, resonates with your audience and carries the right associations and attitudes that people will link to your company. Now imagine that you have found the perfect branding, a slogan that works beautifully and a Read More …
5 tips for successful app localisation
I recently read this blog entry by app developer Laura Tallardy http://lauratallardy.com/app-localization-made-easy/ and I was pleased to see, from a developers’ perspective, how important localisation is for the success of the product and in increasing market share. She provides some excellent technical tips that will come in handy for anyone seeking to localise their app. This inspired Read More …