Following the triggering of Article 50 of the Treaty of the European Union last week, a lot has been said about the future of the UK videogames industry post-Brexit, including this article by The Guardian claiming that 40% of companies are considering relocating and this press release by TIGA’s CEO Richard Wilson in which he Read More …
Author: MediaLoc
7 reasons why you should localise your mobile app/game
In an increasingly mobile world, it has become more important than ever to be able to reach as many users as possible in order to remain competitive. Localisation can play a very important role in your global strategy, and these are the main reasons why you should localise your mobile app/game now. Visibility. Over half Read More …
The importance of culture as we grow up
It was a sunny afternoon in Kuala Lumpur. Like in previous days, the sun had been relentless, and I was desperately looking for some shade and a place to rest. As I approached the children’s playground in the KL City Centre Park, I saw a beautiful paddling pool. I decided to sit by the pool Read More …
Join us at the TIGA QA, Localisation and Customer Support summit!
On the 26th April 2016, our CEO Silvia Ferrero will be speaking at the TIGA QA, Localisation and Customer Support Summit in London. According to TIGA, this one-day event will “dig into the nitty-gritty details of refining a game before launch and allowing it to succeed on the global stage”. There will be several presentations Read More …
How to make your brand go further
Every company knows the importance of brand research. It is essential that your branding communicates your company’s values to consumers, resonates with your audience and carries the right associations and attitudes that people will link to your company. Now imagine that you have found the perfect branding, a slogan that works beautifully and a Read More …