The concept of empathy has long been discussed in the psychology field. But what is empathy, and what does it have to do with business? According to the Oxford dictionary, empathy is “the ability to understand and share the feelings of another”. While it is clear how that can help personal relationships, it is not Read More …
Author: MediaLoc
What is culturalisation and why should I care about it?
“Culturalization is going a step further beyond localization as it takes a deeper look into a game’s fundamental assumptions and content choices, and then gauges the viability in both the broad, multicultural marketplace as well as in specific geographic locales. Localization helps gamers simply comprehend the game’s content (primarily through translation), but culturalization helps gamers Read More …
Why cheaper isn’t better part 2 – An illustration
How many times have we bought something cheap that has turned out to be a huge mistake? Like the girl in this picture, for example. Maybe if she’d bought better quality trousers that were sewn properly she would have avoided an embarrassing situation. We all understand that cheap products can turn out to be very Read More …
The cultural dimension in games localisation
As translators and interpreters know, it is very important to bridge the gap between cultures. In certain disciplines, the meaning and the effect that the text has on the reader is far more important than the words. This is especially true of localisation, which has been defined as the “adaptation of a product, application or Read More …
Translator-client relationships. Part 2: the client.
Following part 1, which focused on what translators can do to improve their relationships with their clients, now we would like to explore what those clients can do to make their translator’s life easier and achieve the best possible results. 1. Information is key The more information you provide about your project, the easier it will Read More …