Every company knows the importance of brand research. It is essential that your branding communicates your company’s values to consumers, resonates with your audience and carries the right associations and attitudes that people will link to your company. Now imagine that you have found the perfect branding, a slogan that works beautifully and a Read More …
Category: business advice
5 tips for creating multilingual content marketing
We all know how important content marketing is. It helps you maintain a relationship with your clients, creates new leads, can help position your brand as knowledgeable and a trusted source for information, and works wonders for SEO, driving more traffic to your website. Just imagine how powerful that would be if implemented across all Read More …
How to save money on translation costs – 7 useful tips
Understandably, translation costs can be a concern for a lot of companies. You want to get the best possible results, but sometimes it can be hard with a limited budget. In order to help you make the most of your translation spend, here are some tips that will help you save on translation costs, without Read More …
It’s All About Empathy
The concept of empathy has long been discussed in the psychology field. But what is empathy, and what does it have to do with business? According to the Oxford dictionary, empathy is “the ability to understand and share the feelings of another”. While it is clear how that can help personal relationships, it is not Read More …
Why cheaper isn’t better part 2 – An illustration
How many times have we bought something cheap that has turned out to be a huge mistake? Like the girl in this picture, for example. Maybe if she’d bought better quality trousers that were sewn properly she would have avoided an embarrassing situation. We all understand that cheap products can turn out to be very Read More …