Category: culturalization

How to make your brand go further

Every company knows the importance of brand research. It is essential that your branding communicates your company’s values to consumers, resonates with your audience and carries the right associations and attitudes that people will link to your company.   Now imagine that you have found the perfect branding, a slogan that works beautifully and a Read More …

5 tips for successful app localisation

I recently read this blog entry by app developer Laura Tallardy http://lauratallardy.com/app-localization-made-easy/ and I was pleased to see, from a developers’ perspective, how important localisation is for the success of the product and in increasing market share. She provides some excellent technical tips that will come in handy for anyone seeking to localise their app. This inspired Read More …

Christmas around the World

Christmas is one of the most celebrated holidays in the world. However, celebrations can vary widely across countries and cultures. In the UK, celebrations start very early, and many towns switch on their Christmas lights as early as mid-November. Nativity plays and carols are quite popular close to Christmas time, and a lot of houses Read More …