Following the triggering of Article 50 of the Treaty of the European Union last week, a lot has been said about the future of the UK videogames industry post-Brexit, including this article by The Guardian claiming that 40% of companies are considering relocating and this press release by TIGA’s CEO Richard Wilson in which he Read More …
Category: games localization
7 reasons why you should localise your mobile app/game
In an increasingly mobile world, it has become more important than ever to be able to reach as many users as possible in order to remain competitive. Localisation can play a very important role in your global strategy, and these are the main reasons why you should localise your mobile app/game now. Visibility. Over half Read More …
Guidelines for globalization and localization. Is there a need for language restriction?
Some time ago, we shared Microsoft’s Guidelines for globalization and localization in our Twitter feed, which you can find here: https://twitter.com/MediaL0C/status/530688809697296384. Whilst we agree with most of the guidelines and recommendations, we have our reservations about others. For instance, some of the recommendations are quite obvious and every developer should take them into account, such as Read More …
The cultural dimension in games localisation
As translators and interpreters know, it is very important to bridge the gap between cultures. In certain disciplines, the meaning and the effect that the text has on the reader is far more important than the words. This is especially true of localisation, which has been defined as the “adaptation of a product, application or Read More …
What you need to be a games localiser
Getting into… Games Localisation Have you ever wondered why everyone seems to like their Xbox 360 or PLAYSTATION®3 so much? Games used to be a kids’ domain; however, nowadays companies are constantly branching into new markets and releasing products that defy the traditional definition of a videogame. Most of you will have seen the adverts Read More …