Some time ago, we shared Microsoft’s Guidelines for globalization and localization in our Twitter feed, which you can find here: https://twitter.com/MediaL0C/status/530688809697296384. Whilst we agree with most of the guidelines and recommendations, we have our reservations about others. For instance, some of the recommendations are quite obvious and every developer should take them into account, such as Read More …
Category: localization
How to save money on translation costs – 7 useful tips
Understandably, translation costs can be a concern for a lot of companies. You want to get the best possible results, but sometimes it can be hard with a limited budget. In order to help you make the most of your translation spend, here are some tips that will help you save on translation costs, without Read More …
It’s All About Empathy
The concept of empathy has long been discussed in the psychology field. But what is empathy, and what does it have to do with business? According to the Oxford dictionary, empathy is “the ability to understand and share the feelings of another”. While it is clear how that can help personal relationships, it is not Read More …
What is culturalisation and why should I care about it?
“Culturalization is going a step further beyond localization as it takes a deeper look into a game’s fundamental assumptions and content choices, and then gauges the viability in both the broad, multicultural marketplace as well as in specific geographic locales. Localization helps gamers simply comprehend the game’s content (primarily through translation), but culturalization helps gamers Read More …
Why cheaper isn’t better part 2 – An illustration
How many times have we bought something cheap that has turned out to be a huge mistake? Like the girl in this picture, for example. Maybe if she’d bought better quality trousers that were sewn properly she would have avoided an embarrassing situation. We all understand that cheap products can turn out to be very Read More …