On the 26th April 2016, our CEO Silvia Ferrero will be speaking at the TIGA QA, Localisation and Customer Support Summit in London. According to TIGA, this one-day event will “dig into the nitty-gritty details of refining a game before launch and allowing it to succeed on the global stage”.
There will be several presentations from developers and service providers, as well as panel discussions on issues such as audio localisation, QA strategies and how to prepare for successful localisation, including a discussion chaired by Develop Magazine’s James Batchelor on QA testing tools and processes to make developers’ lives easier.
Our presentation will explain the importance of culturalisation in the user’s experience. Different cultures perceive the world in different ways, with tastes, traditions and expectations varying wildly. If a game is to be successful, it’s important to make sure that the content is not only accessible to the players in a specific locale through the use of localisation, but also to take into account the cultural and geopolitical forces at play and examining in detail the appropriateness of the game’s content for the global marketplace as well as for any specific locales. This session will explain the importance of these cultural and geopolitical issues and why developers should be aware of them in order to achieve the desired success across different markets, with an emphasis on ensuring the localized version achieves the same effect on the target audience as its original and engages players with the game’s environment on a much deeper and more meaningful level.
We think this will be a fantastic and very informative event for developers, and we would like to encourage all our developer contacts to attend the event. It’s free for TIGA members and QA staff, and just £25 otherwise. You can register here: http://www.tiga.org/events/tigas-events/qa-localisation-and-cs-summit
Hope to see you on the day!