The importance of culture as we grow up

It was a sunny afternoon in Kuala Lumpur.  Like in previous days, the sun had been relentless, and I was desperately looking for some shade and a place to rest. As I approached the children’s playground in the KL City Centre Park, I saw a beautiful paddling pool. I decided to sit by the pool Read More …

How to make your brand go further

Every company knows the importance of brand research. It is essential that your branding communicates your company’s values to consumers, resonates with your audience and carries the right associations and attitudes that people will link to your company.   Now imagine that you have found the perfect branding, a slogan that works beautifully and a Read More …