Serious games, VR and AR

A serious game, also known as an applied game, is a game designed for a primary purpose other than entertainment. This application of elements of gaming to other areas of interest is also known as gamification. For example, you may wish to use game mechanics to help patients who have suffered significant injuries with their rehab exercises, so that the process becomes more engaging and enjoyable. Or perhaps you want to help children learn languages and keep them motivated in a fun way through games, or even use the players' reactions in a game to assess their personality traits and suitability for a particular role. From recruitment to education, to health and beyond, the possibilities of gamification are endless.

CareMe®, a game for healthcare education developed in Metropolia University of Applied Sciencess


Although the localization of serious games shares some characteristics with traditional game localization, it also poses some particular challenges due to the wide range of applications. MediaLoc can help you overcome these challenges with the help of a team highly specialised not only in traditional game localization, but also in the wide areas of interest of gamification. We believe every player, gamer or not, has the right to enjoy your product as if it had been written especially for them. Our team of creatives will speak to your users in their own language and create an immersive experience, so that you can increase engagement. Get ready to take your serious game to the next level!

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Both VR and AR are increasingly gaining more popularity in the games industry. Although they are different in the sense that VR uses computer technology to create a simulated environment whereas AR adds new information or objects to an existing environment in order to enhance it, they pose similar challenges when it comes to game localization. Player experience is particularly important when it comes to VR and AR, so developers need to make decisions, such as how much text should be included in subtitle format and how much text should be in voice-over format instead in order to avoid too many distractions. Cultural conventions can also play a part, such as differences in the meaning of body language and gestures across cultures. MediaLoc's team of cultural experts can help you navigate these issues and achieve a product that will provide a truly immersive experience for the player, boosting your sales.

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